Find the record behind the recognition.

Three shortlist entries

The complete six-page Cannes Lions 2019 Brand Experience & Activation shortlist contains GUMSHOE entries under A12 Corporate Social Responsibility / Corporate Image, E01 Local Brand and E03 Single-market Campaign. The entries name Amsterdam Metropolitan Area and Publicis Amsterdam.

A shortlist is not a winner list

A shortlisted entry establishes that a campaign reached that stage in a named category. It does not, on its own, establish a medal, a final rank, a product certification or a quantified environmental result. The document recovered here is explicitly a shortlist, so that is the status reported.

The SAN record adds campaign context

SAN’s casebase identifies the 2018 campaign, the advertiser and the agency, and describes its awareness objective. It is useful for reconstructing the communication brief. It is not a current stock record or a laboratory specification for a pair of shoes.

Use a four-field recognition record

1. Event and year: identify the exact competition or publication.
2. Stage: submitted, shortlisted or awarded, using the record’s wording.
3. Category: keep its identifier and title together.
4. Evidence: save the document, page and matching entry.

Worked example: “Cannes Lions 2019 — shortlisted — E01 Local Brand — Brand Experience & Activation shortlist.” Do not shorten this to a medal claim. If a later source establishes another stage, add that source rather than editing the shortlist into something it is not.

Look at the work as well as its recognition

The original presentation and product photographs let you inspect the design that prompted the campaign. Use recognition as context, then examine the shoe, the component story and the evidence applicable to your question. A clear record is more useful than an unexplained award badge.