GUMSHOE
Journal

Circular design starts with a specific question.

What the GUMSHOE example contributes to circular design, and how to turn a broad idea into a useful product brief.

Circular design starts with a specific question.
Original GUMSHOE project image · see the page sources and credits.

The context in Fjord Trends 2019

Fjord Trends 2019 mentions Gumshoe in its discussion of companies rethinking waste and their wider impact. The short example points to gum from Amsterdam’s streets becoming a shoe material. The full report covers many sectors; its broader statistics are not GUMSHOE product measurements.

Translate an idea into a product question

Instead of beginning with “make a sustainable sneaker”, begin with a more specific question: can a named waste stream become a useful component? Then define what the component has to do, which input can be traced and what records would let someone evaluate the result.

GUMSHOE makes that question visible through its sole and city reference. It gives readers an object to inspect, rather than leaving the idea as an abstract claim.

A brief you can actually use

Part of the briefPrompt
InputWhat exact waste stream is being used?
ComponentWhere does it go in the product?
FunctionWhat does that component need to do?
EvidenceWhich records connect the input and finished component?
UseWhat fit, care and condition information does the user need?
After useWhich real repair, reuse or collection route is available?

Worked example: a sole

Input: the gum waste described in the GUMSHOE project. Component: outsole. Material expertise: Gumdrop’s Gum-tec compounds. Visible design: Amsterdam map pattern. Remaining questions: model-specific composition, performance data, fit and an end-of-use route.

This example keeps the documented facts and open questions side by side. It does not invent a life-cycle result or turn the source into a factory audit.

Read a material claim in four fields
Read a material claim in four fields
  1. COMPONENT: Which exact part contains recycled input?
  2. QUANTITY: Is the share and its measurement basis stated?
  3. EVIDENCE: Which product-specific document supports it?
  4. AFTER USE: Is there a route accepting the finished product?
Original explanatory infographic · GUMSHOE editorial team. Based on the accompanying article and its cited sources; not a factory specification.

Sources & image credits

Original GUMSHOE photography and project images are used with the owner’s permission. New diagrams are original explanatory work.